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how many search engine optimisers does it take to change a light bulb?


As Brian Carter said on the Search Engine Journal, “Just one. But it’s going to take about 3 to 6 months to start to see the light bulb change. And that light bulb’s pretty high up there. Are you sure you wouldn’t rather change ten easier light bulbs?” ⁣

✅ The answer is no and yes. All of the above should be done.⁣

🙅‍♀️ No. When it comes to picking keywords, you have to use the more popular search terms because… that is what people are searching for, but it will take a little bit longer for them to gain some traction. And the 3 to 6 months can be an optimistic measurement. For example, for a phrase like “change a light bulb”, these could be keywords like “light bulb changer, light bulb replacement, bulb replacement…”⁣

🙋‍♀️ But yes. At the same time, use other keywords that are easier and have similar search trends. These keywords tend to be more informational and relate to keywords that people would use while they are researching your product/service BEFORE they buy. These words could be things like “types of light bulbs, energy-saving light bulbs, brightest bulbs….”⁣

💎 Using similar keywords can pack a punch, and this is where your blog comes into play (and also why you should have a blog). ⁣
💎 You can write new content based on these similar keywords that don’t cannibalise keywords used on your main product/service pages. ⁣
💎 It helps humanise your brand by allowing you to talk about your things without actively trying to sell it. ⁣

💡💡💡💡 ⁣

As always, I hope you’re having a great day and feel free to get in touch – I could talk all day about these things. Michelle x

Image Credit: Envato Elements

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